General Election Branding.
2024.
As Lead Designer, I created and developed the Labour Party’s visual identity for the 2024 General Election. Designed to be robust and versatile, the brand scaled seamlessly across digital, mobile, social, print, and physical assets. I led the design direction, establishing guidelines for typography, colour, iconography, and layout to ensure accessibility, consistency, and usability throughout the campaign.
Photographs: Keir Starmer MP Flickr available under Creative Commons Attribution (CC BY) 2.0 Generic licence.